Dr. Nick’s White & Healthy, Tampa, FL 2005 – 2009

Director, Product Marketing

Independent consultant working with owner to develop company and launch a complete line of natural dental care products.  Responsible for all aspects of product development and marketing, including:

§  Devise and manage strategic plans, forecasts and roadmaps

§  Create and direct product launch plans and market expansion strategy

§  Conduct and analyze market, customer & competitive research

§  Manage pricing strategies across markets and distribution networks

§  Direct all aspects of partner relations including suppliers, vendors, customers, and investors

§  Build teams, train and mentor staff, encourage and maintain cross-functional communications

§  Design and produce all packaging, branding, training, and sales and marketing collateral materials

§  Plan and manage all promotional programs including trades shows and events

§  Prepare and present customer, vendor, investor and training presentations

§  Partner with sales team, provide product training and participate in sales calls as product and program expert

§  Plan all product, marketing and sales strategy, manage budgets, and analyze results to ensure effectiveness

§  Guide product development and line extensions, from initial research to production

§  Originate and direct all marketing efforts including B2B, B2C, direct mail, and Internet

§  Consult with owner’s other business operations on marketing and business development, which include legal, dental and medical staffing, court reporting, dental insurance and mall-based teeth whitening kiosks.

ImagiNail Corporation, Largo, FL, 2001 – 2005

Director, Marketing & Sales

Company founder and member of executive leadership committee responsible for all aspects of product management and marketing a novel device for applying photographic art directly to fingernails in seconds.

§  Created business plan, raised start-up capital, conducted market research and assisted in product development

§  Built sales and marketing team, hired and trained staff, drove sales from zero to $2.5 million annually

§  Developed distribution programs and channels, recruited major distribution partners and managed relationships

§  Created communications, marketing and sales strategy, tactical plans, budgets and timelines

§  Produced all communications materials, messaging, publications, web site and direct mail campaigns,

§  Managed media relations, public relations and served as company spokesperson and primary representative

§  Planned and managed special events, tradeshows, promotions and other special programs

Hill & Knowlton Public Relations, Tampa, FL and Houston, TX, 1999 – 2001

Managing Director

§  Managed Florida technology practice with responsibility for team leadership, mentoring junior executives, business development, program creation and client relations

§  Lead key division of Compaq account creating and supervising global teams in market research, branding and positioning, message development and media relations

§  Key member of Internet development, Knowledge Management and national technology practice teams

Kobie Marketing, St. Petersburg, FL, 1998 –1999

Senior Program Director

§  Conducted detailed, multifaceted market analysis and feasibility study for a new software product developed by a Fortune 100 client

§  Won $1.25 million contract and created “virtual” company to develop and market product

§  Oversaw product development and managed product launch including establishment of support infrastructure, market strategy, media planning, direct mail, advertising, trade show and public / media relations programs

Paradyne Corporation, Clearwater, FL, 1997–1998

Senior Marketing Manager

§  Managed the creation, launch and market development of frame relay and T1 access products

§  Conducted market research to identify opportunities and created marketing plans to capitalize on same

§  Identified and communicated key product features required for market success to product development

Iomega Corporation, Roy, UT, 1995–1997

Senior Marketing Manager

§  Lead corporate business marketing team developing vertical marketing programs for business, education and government markets and market research including database and installed base marketing

§  Created and managed channel programs for the launch and market development of Zip, Jaz and Ditto storage devices, creating sales collateral and mentoring sales teams to effectively sell products

§  Key member of team that drove total company sales from $10 million to $1 billion in less than 11 months

§  Managed market assessment, strategic and tactical plan development, budgeting and resource allocation, program execution, result tracking and reporting, team members, outside resources and agencies

§  Directed agency work on creative, collateral materials, public relations and served as media spokesperson

§  Created, launched and managed support programs including on-going seed unit program, sales tools, reseller web site, communications systems and sales incentive program

Tech Data Corporation, Clearwater, FL, 1993–1995

Senior Marketing Programs Manager

§  Planned and executed vendor marketing programs successfully growing monthly division sales from $17 million to more than $55 million

§  Created comprehensive, integrated marketing programs and successfully sold programs to vendors

§  Managed more than 40 simultaneous programs monthly with a total average budget exceeding $1 million

EDUCATION

Master of Science, Innovation Management

University of Tampa, John H. Sykes College of Business, Tampa, FL

Graduated with Honors

B.A., Mass Communications / Public Relations

University of South Florida, Tampa, FL